Norwell Outdoor Fitness Names Sterling West As Sole National Distributor

Exciting news! We are thrilled to be appointed the sole national distributor for Norwell Outdoor Fitness

In our new role, we will establish select dealers, coordinate sales/marketing efforts, and oversee new projects in the United States, Canada, Mexico, and the Caribbean.

Norwell Outdoor Fitness is a Danish manufacturer of premium outdoor fitness equipment. Founded in 2007, Norwell has become a front-runner in the design and development of outdoor fitness equipment. Their combination of easy functionality with an aesthetic, minimalistic design makes their premium fitness equipment desired anywhere people gather outdoors. Each piece is beautifully designed and appears to rise out of the ground in a graceful arc, complementing its surroundings. Quality stainless steel construction provides maximum durability; it’s the only outdoor fitness equipment in North America made with stainless steel. Body weight resistance makes each piece easy to operate and safe for any user. Continuous motivation can be found in the use of the Norwell mobile app to track activity, watch videos, and challenge friends.

Because of our current ongoing relationship with Norwell, we bring years of experience designing Norwell outdoor fitness parks and providing full installation services across the United States at resorts, housing developments, corporate campuses, municipalities, open park spaces, 55+ communities, college campuses, and also on cruise ships. 

In addition, our central location provides for easy nationwide distribution and fast access to replacement parts, and our experienced sales representatives have the knowledge to answer customer and dealer questions quickly and efficiently.

Studies are finding that when people exercise outdoors, they are more apt to continue long term, increasing the many health benefits of physical exercise and making them repeat users. Additionally, people are becoming more aware of the benefits of a healthy lifestyle. For reasons such as these as well as public demand, parks and recreation departments across the U.S. are embracing the concept by installing outdoor fitness parks in public areas.

We are excited to continue our working relationship with Norwell and to establish a dealer network in North America. With the growing awareness of the benefits of physical exercise, we believe our knowledge and leadership in the outdoor play area, combined with Norwell’s premium outdoor fitness equipment, will offer many communities the opportunity to provide a safe and healthy outdoor play area for all ages and abilities.

Sterling West is a park, playground, safety surfacing, and outdoor fitness representative company based in Gothenburg, Nebraska. Their mission is to experience the joy seeing people of all ages have fun and stay fit, knowing they have enriched the lives of others. For more information about Norwell Outdoor Fitness equipment or for a free quote, call Sterling West at 877-537-3470 or check them out at

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